The Responsibility of Successful Franchises
“Great success often comes with great responsibilities” Being a successful franchise is not only about boasting impressive revenues or expanding your reach. It also comes with many responsibilities. When you are the leader in your industry, you become a role model, and you have to set an example for others to follow. Six Characteristics Found […]
Swimming in the Deep End: The Benefits of Affiliate Relationships in Franchising
The franchising industry is a small world. Even though there are nearly 800,000 franchised businesses in the U.S., it is still considered a niche market or a specialized business sector. It is also different from the general business industry because the government regulates it. The Federal Trade Commission keeps an eye on the industry – […]
How to Weed out Negative Reviews!
Negative reviews can make potential customers and prospective franchisees reconsider their choices and question the brand’s credibility. With multiple franchise locations and diverse customer bases, franchises face a unique challenge in managing their online reputation. According to a BrightLocal survey, 94% of consumers admit that a negative review can discourage them from engaging with a […]
Franchise Management Team Building Advice
Turning your business into a franchise is something that takes time to happen. In fact, most business owners are flabbergasted when they discover the time, money, and legalities involved in franchising a business and franchise management. The good news is that there are companies in the franchising industry that operate within an ecosystem of expertise. […]
How Does a Franchise Grow? The Power of a Comprehensive Franchise System
Are you interested in learning how a franchise grows? Marketing experts will tell you it is all about marketing, the salespeople will tell you that marketing isn’t enough, it’s about bringing new franchisees into the system, and the analysts will tell you that without them, neither the marketers nor salespeople would know when and in […]
Franchise Web Design: The Power of a Franchise-Specific Website for Lead Capture
Your website is the face of your brand and ultimately, the first touchpoint that franchisee’s and visitors see. Understanding your audience and their first impressions can help you with navigating the design and layout of your website. We have outlined below the importance of developing a strategic web design for your franchise website! The best […]
Five Ways to Up Your Game in Franchise Social Media Marketing
Social media is no longer about just being social, 59% of the world’s population uses social media, and they hang out there on average more than two hours per day. Now, with advertising options available on social media platforms able to laser focus on a target market, providing your franchise prospect’s undivided attention for more […]
Franchise PR: Teamwork Makes the Dream Work
People often think of marketing and public relations as two very separate entities. This is understandable because they typically operate as independent agencies. In franchise marketing, specifically digital marketing, we consider what we can measure, track, and analyze. Franchise PR focuses more on communications in both digital and non-digital landscapes. Let’s look at them both […]
Seibert’s Corner: Battle of the heavyweights: Here’s What Happens when SEO Fights PPC
What happens when SEO and PPC go head to head? Franchise expert Mark Siebert explains which franchise development marketing strategy gets the knockout in this edition of Franchise Times. When it comes to franchise lead generation, two heavyweights dominate the ring. In one corner looms search engine optimization (SEO)—an opponent who fatigues the competition with […]
Words Matter: The Art of Franchise Focused Marketing Using Excellent Content
When we talk about franchise focused marketing, we are talking about content, or utilizing content marketing as part of your overall franchise marketing strategy. Content marketing is a way of selling your concept without selling your concept. What do we mean by that? Think of those used car sale ads you sometimes see on television […]